Design and production of Signage.
The Hive Cafe was a collaborative project amongst 60 students where teams of 4-5 students created separate elements to the design of the cafe. Our teams project was the outdoor signage.
As a team we used cedar wood, alluminum and metal to create this signage that would be located outside of the cafe at Concordia Loyola Campus.
Group Project.
Rebranding. This project was to create a fictional business in which a logo, business card and packaging was to be developed. As a team, we needed to establish a solid brand and design elements to improve the previous brand. The bulb in the packaging would be LED, as this fictional company only sells LED light bulbs while keeping the esthetic of an incandescent bulb. In potential stores, this packaging is intended to be at the front of the shelf of packaged light bulbs.
Recipe spreads based on a specific theme.
In this case, the theme is family recipes. Therefore, for this project I made the dishes and took notes of each specific ingredient to our family recipes.
I photographed each image and included into the recipe spread.
Stamp series for Lebanon.
This series is to feature the Baalbeck International Festival that features famous Arabic musicians. In this project, I chose the theme and style for these series. The images used are my own photography at was taken at a musical concert.
The photographs were meant to capture the movement of the music and the artist that are featured at this festival.
Logo and website re-design for a non-profit organization, The Montreal Children's Library.
This institution has been providing free public library service for over 80 years. Their goal is to bring the world of books to children. They were having a difficult time reaching out to large companies for donations. Therefore, they needed a complete redesign of their identity. I designed the logo, website design layout, choice of photography poses and the new overall design direction.
Design and programing of website.
This website is about the Internet in Africa and its usage throughout the continent. The site covers the main issues Africa is facing regarding the technological divide and bandwidth difficulties.
This site was developed in Dreamweaver using HTML5 and JQuery.
These Girl and Boy Baby socks were designed for Disney's pitch to Target Canada. These designs were based from specific mood boards that were presented from Disney.
In order for Disney to tell a consistent story for their products at Target Canada, all licenses created designs within the same parameters. These styles were selected for production.
I designed and established the artwork and color choices for these products.
Girls Socks for Disney's pitch to Target Canada. These designs were based from specific mood boards that were presented from Disney.
In order for Disney to tell a consistent story for their products at Target Canada, all licenses created designs within the same parameters. These styles were selected for production.
I designed and established the artwork and color choices for these products. The macro and micro trends were taken into consideration during the design process.
Boys Socks for Disney's pitch to Target Canada. These designs were based from specific mood boards that were presented from Disney.
In order for Disney to tell a consistent story for their products at Target Canada, all licenses created designs within the same parameters. These styles were selected for production.
I designed and established the artwork, color and design direction for these products. The digital and urban culture was the basis of inspiration for these sock concepts.
Girls and Boys sock concepts for Zellers Disney Lifestyle Growing Socks.
This Growing Socks Technology is an engineered "Grow Panel" around the circumference of the arch of the foot results in creased stretch and recovery performance. These socks prevent kids "out-growing" their socks, resulting with less waste.
I designed these concepts based on specific Disney properties, Princess for Girls and Mickey Mouse for Boys. As these will be sold under the Disney Lifestyle brand, no character graphics can be used.
Girls Leggings paired with footie slippers and leg warmer. This was presented to Wal-Mart for the Shake it up television launch.
These legging were part of a larger design concept. However, these specific items were the most successful. I established and envisioned the apparel and design elements for the product at the preliminary stages of the new property. When designing these styles, macro and micro trends were respected for the Tween Girl.
Ladies and Mens Slipper concepts for 2012.
Disney and Richelieu Legwear are expanding out of the hosiery and into the soft-based footwear, slippers and accessories . Therefore, I was assigned to delivery a range of design slipper possibilities that we can sell to interested customers. These concepts were part of a larger presentation that was very successful and brought in new customers for Richelieu Legwear.
Boys Socks - The Amazing Spider-Man Movie.
The new Spider-Man 4 movie that will be releasing in June 2012 to theaters has been a Marvel property that has been taken place for a few years. I received training and specific direction from Marvel in order to guaranty the look for the new Spider-Man.
I designed these styles based on Marvel specifications and emerging trends. These items will be at all Wal-Mart Stores across Canada as of May 1, 2012.
Boys Socks - The Avengers Movie.
The Avengers movie will be released May 2012 into theaters. Marvel has created many movies leading to this film. Therefore, I received training and specific direction from Marvel in order to guaranty the look for The Avengers products.
I designed these styles based on Marvel specifications and emerging trends. These items will be at all Wal-Mart Stores across Canada as of April 1, 2012.